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Invest in third-party service agencies that provide farmers with actionable information and perform tasks on their behalf, e.g. providing services and instructions on what to plant, when to plant, when to harvest, what pesticides to use, etc.
For example, KingFarm, established in July 2017, is a national modern agricultural service platform that provides farmers with services on soil improvement, crop nutrition program, agricultural technology training, machine-driven seeding, planting, and harvesting.
There are mainly three models as below. 1) Farmers pay for the services they purchase on a one-off basis 2) Farmers receive some services for free, but are obligated to purchase input from the agency 3) The agency takes responsibility of the operation and management of land on the farmers’ behalf (full trusteeship) (Jack Chen, IFU)
The positive impact includes to provide professional advice for farmers with a lack of farming knowledge.